It is almost that time of the year when Zimbabwe’s fashion elite takes over Harare for a week and indulges in everything chic, creative and sophisticated. Zimbabwe Fashion Week is returning at the end of August.

ZFW 2014’s press briefing took place over the weekend on 28th June 2014 at the trendy Pariah State. The press briefing followed directly after the model casting which had started around noon. I arrived at the hot spot around 3 pm to mingle and find out what this year’s event has in store.Several models filled up the spot while others chilled outside. One could feel the tense energy and fierceness as the models strut down the runway and showed off their best walks.


                                         Model Casting at Pariah State

Also happening simultaneously was 263 Africa TV who were shooting and filming the day’s activities. In fact , as I arrived Big Brother 2013 star, Hakeem was being interviewed by the 263 TV team. While taking in the fashion filled air, I met Zim fashion Diary blogger, Beryl who was such a star and kept me up to speed about how things work as she has been blogging and attending ZFW since its start in 2010. Fashion guru, Simon Denier and his wife Jen were also in the building. Simon is undeniably a Fashion Week guru and “it” guy. Simon has worked on some of the best fashion weeks across the globe. Fashion weeks such as Cape Town Fashion Week, JHB fashion Week m African Fashion Week London and finally Zimbabwe Fashion Week.


              Founder of Zimbabwe Fashion Week Priscilla Chigariro

After the models finished showing off their walks, the venue converted into a media meet and greet. The gracious, Priscilla walked around the room and mingled with media giving us all the latest news and updates on this year’s event. The former model and founder of Zimbabwe Fashion Week shared some exciting and exclusive news for this year’s event. The beauty added that there is a lot of room for improvement but is definitely excited on the new changes and approach the 2014 week is taking. This year’s theme is Afrocentrica which aims on celebrating the continent and all things African. Here are 10 things you need to know about this year’s upcoming event.